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The Marketing Science Signal

Marketing Data Science

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  • The Marketing Science Signal: A Practitioner’s Guide to Quantitative Strategy.
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RECENT POSTS

  • From Score to Action: Operationalizing Pipeline Intelligence — Pipeline Optimization Part 3
  • Data is Noisy: How Machine Learning Solves “Garbage In, Garbage Out” Problem
  • From Signal to Score: Building a Propensity Model That Predicts Closed Won
  • Accelerating the Revenue Engine: A Statistical Framework for B2B GTM Orchestration
  • Solving the Discovery Problem: Collaborative Filtering and the Science of “Look-Alike” Behavior

Welcome

Mike is a leader in the field of Marketing Data Science & Operational Strategy with 20+ years leading global Data Science, AI/ML, and Marketing Analytics teams at Dell Technologies, Cisco, Pure Storage, Hitachi Vantara and Hearst Media. He is also an Accredited Professional StatisticianTM with the American Statistical Association.
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